Delivering results-driven PR solutions and innovative marketing campaigns that influence today’s digital world.
Proven leader in creating unmatched integrated communications strategies for diverse and underrepresented communities.
DBE certified with AEC industry knowledge of the ever-evolving multimodal and economic development landscape.
The Profile experience comprises two specialized companies, Profile Marketing & Public Relations and Profile Consulting Group. We understand that no organization is exactly alike, so we developed these firms to successfully achieve our clients’ desired goals and growing needs.
Established in 2005, Profile has delivered communications and creative services for leading infrastructure firms, construction companies, global corporations, national nonprofit organizations, mega faith-based institutions, athletes and entertainers. Our portfolio of clients is vast, and we pride ourselves on building thoughtful and meaningful relationships with our clients to collaboratively work towards winning solutions.
The Profile Experience
From burning bridges to Superbowl LIII to billion-dollar infrastructure programs, Erik Burton has been on the frontline of some of the biggest headlines. For more than 18 years, he has served in several strategic communications roles with nonprofits, government entities and corporations. In addition to his extensive background in marketing, advertising, media training and crisis communications, he also led the communications and public engagements efforts for Georgia Department of Transportation’s $11 billion Major Mobility Investment Program and MARTA’s $2.7 billion transit expansion program. Erik has played an integral role with the recent branding efforts for the newly created regional transit authority — The ATL.
Prior to launching Profile Marketing & Public Relations, Erik served as senior director of communications for MARTA and chief of staff for DeKalb County Government. In 2019, PRSA recognized Erik as a “Top Forty Under 40” practitioner in Georgia.